In an effort to expand its footprint in the home category, including offerings to the trade-only design community, online shopping site Gilt Groupe today announced it has acquired leading home décor site Decorati.
Alexis Maybank, Gilt Co-Founder; Shane Reilly, Decorati Founder; and Susan Lyne, Gilt Chairman.
“My vision for Decorati has always been to create a website to connect consumers with designers and provide broader access to the best interior design products and inspiration,” said Shane Reilly, Founder & CEO, Decorati. “Marrying Decorati with Gilt’s shopping platform and vision for an expanded Home business will allow for an even stronger offering for our members.”
The Decorati acquisition will pave the way for Gilt to launch a broader Home business. Gilt plans to unveil its new Home offering later this year, which will be a mixture of full-price merchandise, one-of-a-kind items and antiques, daily flash sales, community and social tools, and will include a channel specifically for the designer.
Gilt Home currently offers 30 sales per week from over 400 brands including Baker, Kravet, Jonathan Adler, Stark, Ligne Roset, Mitchell Gold + Bob Williams, Frette, and Soicher Marin. By incorporating a selection of products from additional trade-only brands, Gilt will create an unprecedented assortment of home décor products shoppable online.
In a letter to Decorati members, Reilly wrote, "In the short-term nothing will change on Decorati.com. Over the next several weeks, as I work with the senior management team at Gilt to develop tools specifically for the design community, we will be actively seeking your input. I genuinely look forward to your feedback and I promise to provide frequent updates during this interim period."
Terms of the deal were not disclosed.