WESTWEEK comes to the Pacific Design Center March 23 and 24, with dozens of inspired presentations, keynotes, events and product intros on the docket for the industry’s top editors, designers and craftspeople. The A-list lineup includes Roman Alonso, Chris Barrett, Heidi Bonesteel, Christopher Farr, Mary Fisher, Richard Landry, Katie Leede, James Magni, Kirk Nix, Stephen Sills and Windsor Smith, alongside leaders from A+D Museum Los Angeles, AIA Los Angeles, Atlanta Homes & Lifestyles, C Magazine, California Home+Design, California Homes, The Hollywood Reporter, House Beautiful, Interiors, Luxe Interiors+Design, Traditional Home and Veranda.
In addition to new and expanded showrooms like Jean de Merry, Holly Hunt | Phillip Jeffries, Quintus, and Michael Taylor Collections, WESTWEEK will also feature a special screening of Angelo Donghia: Design Superstar, with Donghia CEO Andrea Rubelli; HGTV’s Cortney and Bob Novogratz in discussion about designing for DEDON’s boutique hotel; and installations, including a retrospective by Italian architect/designer Antonio Pio Saracino, as well as recent work by L.A. artist Matt Johnson.
“This year’s WESTWEEK theme, ‘Mad About Design,’ emphasizes the fearless, confident attitude that is the hallmark of great design and prolific talent,” says Jeff Sampson, vice president and director of marketing at the Pacific Design Center. “With design’s democratization over the past several years, we’ve witnessed a move toward homogenization of style that today’s consumers are adopting. Our intent is to spotlight innovators, past and present, established and emerging, and the enthusiastic, larger-than-life approach to the design process that is the trademark of the industry’s brightest from across the disciplines.”
Discover a selection of WESTWEEK’s keynotes:
Generation Now: Designing for Young Affluents
Presented by House Beautiful
Editor in Chief Sophie Donelson engages Jeff Andrews, Lindsey Coral Harper and Molly Luetkemeyer on wooing, educating and cultivating relationships with well-heeled up-and-comers.
To Live and Design in DTLA
Presented by A+D Architecture and Design Museum Los Angeles
Emerging architecture and design practitioners Lawrence Azerrad, Erin and Ian Besler, Loryn Napala, Monica Opaskar and Spencer Nikosey, along with A+D Museum curator Danielle Rago and AIA Los Angeles’ Carlo Caccavale, examine the allure of dowtown Los Angeles among artists and designers, and how a new wave of creatives is activating derelict downtown structures into exciting, immersive live/work art spaces. The keynote previews A+D Museum’s new exhibition “Come In!”
Rebels of Design
Presented by Interiors magazine
Editor in chief Erika Heet addresses groundbreaking design that pushes boundaries past, present and future. She’s joined by innovators including product designer Eric Chang, interior designer Cliff Fong and architect Patrick Tighe.
Bring on the Wow! Curating Inspiration Through the Creative Process
Presented by The Hollywood Reporter
Contributing editor Cathy Whitlock bans the beige, favoring rooms with maximum impact, revealing how creatives, including architect Erik Evens, interior designer Stephan Jones, product designer John Pomp and editor in chief Elizabeth Ralls elevate homeowners’ taste level to fashion fresh, chic environments that soar.