In its continued advocacy for the interior design profession, the Decorative Furnishings Association (DFA) has introduced a website, Find Great Design, to guide prospective clients to the experience of design in the showrooms, design centers and design professionals.
The site is part of DFA's national campaign, “Why A Designer,” which appears in this season’s editions of most design magazines. The ad introduces consumers to the real and extraordinary value of design and guides them to the site to learn, find and know more about it.
"For too long, too many affluent households have presumed there were limits to their access to design and designers. Now, something is being done to provide simple pathways, starting with an invitation for them to visit showrooms and design centers so they can connect with design professionals, like you. We believe everyone deserves access to good design, and what better place to meet you than in a design center," said DFA Executive Director Steve Nobel.
"This joint effort to inspire prospective clients is a big start—it’s never been done before on such a national scale with eight magazines promoting it—all aiming to stimulate new clients for designers."
News categoriesAll News >
Does Gary Friedman want to take RH private?
An industry wedding, a new exhibition space for Carpenters Workshop Gallery, and more of the latest
Karl Lagerfeld debuts limited-edition home collection
Highlights of events at NYDC's What's New, What's NextSpecial Events | 4:31Highlights of events at NYDC's...
Setting the Table with Chef Ryan HardySpecial Events | 3:54Setting the Table with Chef Ryan...
Architecture and Design Film FestivalPublic Design Show
TableArt Sale - 50% off select tabletop items!Sample Sale
Book Signing with John B. Murray hosted by Karen Elizabeth Marx of Hearst Design GroupStore/Showroom Event
Circa Lighting hosts Veranda book signing
SilverLining Inc celebrates at seasonal cocktail party
Art Salon at Sherle Wagner
Meet Sandow's Robot-Powered Designer Tool Ready to Disrupt the Home Industry
How Brad Ford Cultivated a Community of Modern Makers
BDDW’s Tyler Hays is the Uncle of the Maker Movement
Why the Home Industry's Retail Strategy Isn't Working
- In Print
- Tag Sale
Fall Design Week Featuring Gift & HomeAmericasMart Atlanta
Lights.com Home Lighting CollectionLights.com
Pennoyer Newman Modern & Industrial CollectionPennoyer Newman