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Celebrities and designers raised $50,000+ in an auction for DIFFA
Oct 29, 2009

Last night, VIPP, Design Within Reach and DIFFA held a gala event to celebrate CAN IT!, the 70th anniversary of VIPP, the international waste bin company noted for its sleek design. Hosted by supermodel Veronica Webb, five one-of-a-kind trashcans designed by David Rockwell, Lady Bunny, Ralph Lauren, Yoko Ono, and Veronica Webb were part of a live auction to benefit DIFFA: Design Industries Foundation Fighting AIDS. A crowd of celebrities, socialites and designers including Veronica Webb, David Rockwell, David Stark, Evette Rios, Helena Christensen and Nigel Barker filled the Design Within Reach flagship store in SoHo with a graphic display of the 35 re-designed and elaborately decorated VIPP bins. Nigel Barker and Veronica Webb auctioned off David Rockwell’s innovative, light-up waste bin for $6,500. Yoko Ono’s simplistic yet inspirational bin was sold for $3,400. Ralph Lauren’s classic leather receptacle, introduced by Ami James, was well worth its $3,000 bid. Lady Bunny’s eye-popping trashcan was auctioned off for $1,100 with the help of Evette Rios, but the steal of the evening went to the winner of Veronica Webb’s Africa-inspired waste bin (Robert Lee Morris tribal jewelry included!), which sold for a whopping $7,500. “Seventy years ago when my grandfather designed the first VIPP bin for my grandmother’s hair salon, I never imaged that years later, top celebrities and designers would be able to transform them into elaborate works of art,” said Kasper Egelund, president of VIPP USA Inc. “We are very excited to have such a committed and dynamic group of designers and artists on board for this event,” said David Sheppard, Executive Director of DIFFA. “With this group of talented individuals DIFFA will be able to raise significant funds to grant to worthy organizations providing preventive HIV/AIDS education and direct care services.” Overall, the event raised over $50,000 for DIFFA.

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