| Feb 8, 2010 |
Arm & Hammer and London Luxury partner to create a line of textiles
Boh staff
By Staff

London Luxury will market and manufacture a line of bedding, bath and kitchen textile products on behalf of the Arm & Hammer brand, marking the first time the brand will enter into the textile category. The product line will be unveiled at the New York Home Fashions Market from March 8-12, 2010.

"With today's consumer more focused than ever before on hygiene and cleanliness in the home, the timing could not be better for expanding the Arm & Hammer brand footprint into the home textile aisles," said Marc Jason, CEO of London Luxury.

The Arm & Hammer home textile products will be developed for leading specialty home, mid-tier, mass and online retailers, among others.

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