| Feb 4, 2013 |
NYIGF rebrands and reorganizes for summer edition
Boh staff
By Staff

With the closing of the New York International Gift Fair's (NYIGF) winter edition, the show has announced the completion of a three-year strategic reorganization.

This summer's market will introduce four new comprehensive market collections and a dynamic new exhibit floor layout under the name "NY NOW, the Market for Home & Lifestyle."

“The strategic vision we articulated three years ago will become a reality this August in New York City,” said Christian Falkenberg, NYIGF director and GLM vice president. “The show’s reorganization into four collections—Home, Lifestyle, Handmade and New—and the repositioning of related resources not only will reinforce the depth and breadth of resources in the New York market, but also will better reflect the way retailers are shopping and sourcing today.”

NY NOW’s 2,800+ exhibitors will be repositioned into four broad market collections, rather than in the ten NYIGF divisions currently categorized by product category or aesthetic. NY NOW Home will present a comprehensive collection of 1,200 home furnishings, home textiles, decorative accessories, tabletop and gourmet housewares.

A juried cross-category collection of contemporary design resources will continue to be presented under the Accent on Design banner and within NY NOW Home.

“NY NOW will serve as a great ‘umbrella’ brand for the market,” said Falkenberg. “It is an all-encompassing name that is reflective of the Fair’s 400+ gift, home and lifestyle product categories.”

NY NOW Lifestyle will showcase a broad spectrum of merchandise categories, including giftware, personal care, stationery, fashion accessories and children’s products. 

The NY NOW New collection will spotlight newcomers to the New York market in a cross-category collection of home and lifestyle products.

This multi-phase evolution, which was first outlined at the winter 2010 market, has encompassed seven distinct organizational phases, incorporating both temporary and permanent floor plan changes, which have been aligned with Javits Center renovations. These changes have included: the reorganization of Handmade into two distinct collections of handcrafted merchandise; the launch of the juried Baby & Child division; the return of the New York’s Newest division; and the incorporation of the Gourmet Housewares Show® into the summer market.

NY NOW, the Market for Home & Lifestyle will run Saturday, Aug. 17, through Wednesday, Aug. 21 at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal Piers. Some 35,000 attendees from all 50 states and more than 80 countries worldwide are expected to attend. For more Information and to register, click here.

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