Quantcast
Show Up and Stand Out: SEO Strategies for Your Design Portfolio
Jimthornton
Instructor Jim Thornton, April 23, 2025; 1:00 – 3:00 p.m. EST. In Person
April 23, 2025 1:00 – 3:00 p.m. EST
In Person

Interior designers are all about visual storytelling, yet many struggle to translate their design sense into digital success. In this in-depth workshop, Jim Thornton, who has over 15 years of experience working with luxury brands and award-winning designers, shows you how to capitalize on your unique strengths to create an online presence that captures the attention of both potential clients and powerful search engines. He’ll share proven strategies to generate a consistent source of qualified leads by leveraging portfolio optimization and utilizing industry-targeted AI tools. You’ll also learn how to showcase your work in a way that attracts ideal clients while building authority in your specific design niche.

In this class, attendees will learn:
- How to establish and communicate your design expertise to succeed locally while scaling into niche markets nationally and beyond
- Strategic approaches to portfolio content that resonate with luxury clients and engage modern search algorithms
- Techniques for leveraging design-focused AI tools to automate project descriptions, content creation and outreach while reinforcing your expert positioning

After this class, attendees will have:
- A proven framework for identifying and owning your specific design niche online
- Ready-to-use AI prompts and workflows for creating sophisticated, search-optimized content
- A 90-day action plan for implementing low-friction workflows that compound your digital authority

Additional Information: 
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free Launch classes! 
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.

Jim Thornton is a digital strategist and product leader specializing in AI-powered solutions for the home design industry. With 15 years of experience increasing SEO for businesses ranging from independent designers to billion-dollar brands, he serves as a strategic partner to Ultraviolet Agency and UltraCollective, a new web app streamlining collaborations between interior designers and home brands.