Many designers dream of creating their own collection—be it fabric, furniture, lighting, linens, rugs, tabletop or hardware—but they don’t know where to start and what’s involved. Whether you partner with an established company or go it alone, developing and marketing a collection is an ambitious undertaking. When done right, though, the payoff can be huge—elevating your brand and boosting your bank account.

If your business goals include licensing deals, brand extensions and becoming a household name, this workshop is your first step. Licensing guru Kate Verner has launched countless product lines with top designers and brands such as Workshop/APD, Barry Dixon and Ray Booth. She’ll share insights from her extensive experience, explain key differences between licensing and private-label collections, and outline various responsibilities so that you can determine which direction is right for you—and finally put your dreams in motion.

In this class, you will learn:
- What licensing is and which product categories make sense for your business
- What a designer needs to know before signing an agreement
- What makes a successful licensing partnership
- How to use licensing to raise your profile and build a multifaceted design brand

By the end of class, you will have:
- Clarity on whether to pursue licensing as part of your brand diversification
- Basic knowledge of what licensing entails from legal, creative, manufacturing and marketing perspectives 
- A blueprint for how to identify and approach potential partners to explore collaboration in a smart way

Additional Information:
This workshop is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume.

BOH Insiders get unlimited free LAUNCH classes!
Click here to learn more. If you are already a BOH Insider member and are looking to take this class, please register through your Benefits Portal. Questions? Email membership@businessofhome.com.