Originality Deconstructed: Ace Hotel DTLA
March 17-26
Ace Hotel Downtown Los Angeles
929 S Broadway 90015
Los Angeles, California

On view at Ace Hotel DTLA from March 17-26, 2023, the Be Original Americas: Originality Deconstructed exhibition completes the three-city exhibition with the largest number of exhibitors and a collaboration with Rago/Wright Auction taking place live and online on March 25th, 2023.

The public, guests and design lovers will flock to the exhibition which celebrates creativity by pulling back the curtain on the “how” and “why” of some of the international design industry’s most iconic products, demystifying what goes into their conception. Commemorating Be Original Americas’ 10th anniversary year, the final showcase in Los Angeles will incorporate physical designs, disassembled elements, raw materials, and videos by Be Original Americas members Carl Hansen & Søn, Cerno Group, Designtex, Emeco, Kvadrat, Ligne Roset, Loll Designs, Lumens, Kay Bojesen from Rosendahl Design Group and The Modern Fan Company.

The vignette-style exhibition is being mounted by independent design writer and curator Adrian Madlener with the generous support of Imaginative Sponsor-Lumens, Host Sponsor-Ace Hotel and Inspired Sponsor-2Modern.  For more information: www.beoriginalamericas.com

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