You know you can design drop-dead gorgeous rooms that deserve a drool-worthy magazine spread. But how do you actually get your projects chosen, or get your firm featured in design blogs and national newspapers, if you can’t afford to pay for a publicist? You need to communicate directly with editors, reporters and writers to make sure your work gets the spotlight it deserves. Enter Alexandria Abramian, a former magazine editor in chief and publicist who coaches designers on how to get featured without paying expensive monthly PR retainers. Learn how to pitch effectively to get consistent coverage in top-tier publications, and master the specific do’s and don’ts of successful pitching.
In this class, attendees will learn:
- Why a press release is no longer necessary
- Essential elements that must be included in a successful pitch letter
- What kinds of pitches are most likely to get an editor’s attention
- Pitching pitfalls to avoid
By the end of this class attendees will have:
- Knowledge of the essential components of a successful pitch letter
- Three sample pitch letters that can be used as a template for your own design business
- Concrete ideas of what kinds of stories editors are looking for during the pandemic
This webinar is conducted through Zoom webinar. All you need to join is reliable internet access and computer speakers with good volume. Instructions on how to join will be sent out the night before and morning of the webinar.
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Alexandria Abramian was the editor in chief for Modern Luxury’s Angeleno magazine before becoming the company’s founding editor of its Interiors publications, which launched in four U.S. cities. She went on to become the founding editor of the Orange County Register’s OCHome magazine, and later the home and lifestyle editor at The Hollywood Reporter. While working as a staff editor, Abramian has contributed to the Los Angeles Times for more than a decade, where she wrote hundreds of articles covering home design, architecture, and real estate. She has also written for Elle Decor, Veranda, Sunset, Architectural Digest, and was a columnist for House Beautiful. In 2013, Abramian wrote Nathan Turner’s American Style: Classic Design and Effortless Entertaining for Abrams Books.
Five years ago, Abramian pivoted to PR and now provides strategic marketing to small- to mid-sized design firms in Southern California. Most recently, she founded Publicity Without a Publicist to teach people how to engage directly with the media to expand their brand and grow their business without paying monthly PR retainers. Abramian has appeared on numerous design and real estate panels and has volunteered for Upward Bound House, a Los Angeles–based shelter that provides long-term housing for homeless families.