Wedgwood tapped Alex Eagle as the brand’s first featured tastemaker to introduce the ‘Welcome to Wedgwood’ campaign this season. As the creative director of Alex Eagle Studio and Store X, Eagle fuses elements of the art gallery, home interior and retail store to create innovative shopping and co-working spaces, with outlets in London, Gloucestershire and Berlin. Eagle expresses Wedgwood’s new look with a strong sense of individuality and personal style, mixing colors, patterns, textures and materials from around the world. The resulting collection inspires creativity and encourages everyone to experiment in their own homes.
