| Sep 28, 2012 |
Project Décor introduces Style Exchange for designers
Boh staff
By Staff

Social decorating platform Project Décor has recently launched Style Exchange, a program which connects consumers to interior designers. By invite-only, the program provides designers with the tools to share interactive design boards and posts, highlighting items they recommend.

As part of Style Exchange, Project Décor is featuring select VIP StyleMaker shops that feature top designers' boards alongside their personal inspirations. Designers include Alexa Hampton, Michael Aram and Campion Platt.

“Whether you’re just beginning your design journey or your personal style is well established, you can follow your favorite designers and get a glimpse into their creative vision and purchase items they love,” says Brooke Stoddard, Project Décor Creative Director.

Participating Style Exchange contributors also receive 10% commission on all sales made through their boards, empowering designers to monetize their expertise. Prior to launch, Style Exchange received over 800 interior design applicants.

“Project Décor harnesses the ecommerce potential that has been lacking in the home sector with a beautifully conceived, robust and fun online design experience that allows imagination, creation and purchasing all within a few key strokes,” says interior designer Campion Platt.

Project Décor enables design enthusiasts to discover home products and be inspired by professionals through the Style Exchange Design Shops. Users can create and share boards of their own, or virtually upgrade their living space by uploading a photo of their room and introducing their favorite items from brands such as Knoll and Kravet.

    MORE:
Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine.
Advertisement