Though they are a fixed price, pieces are still sold at a 'discount' to market price. Each is individually vetted by the OKL team. The business model is the same as the flash sales: OKL will keep 35% of the sale, and the seller collects 65%. In addition, dealers and designers do not have to pay listing fees.
"Think of our new Vintage + Market Finds as a chance to explore a multitude of antiques fairs and flea markets at your leisure, without having to jump in the car… or even get dressed. Working with carefully selected dealers from across the country, we’ve curated an eclectic assortment of treasures that we think will surprise, entice, and delight," explains an OKL on the site.
More details can be found in the Wall Street Journal blog report.