Marketing & PR
New York
With degrees in both Journalism and Marketing & Communications, I have a unique skill set that blends creativity and content creation with experienced execution and results tracking. I have experience and extensive knowledge working with small-medium sized DTC and B2B businesses in the home furnishings and retail sectors as well as with professional interior designers.
I have successfully strategized and executed campaigns in traditional and digital marketing formats, as well as planned and managed events, product and showroom launches, trade shows and more. I am also an Adjunct Professor of Business at SUNY Orange, where I'm helping the shape the next generation of marketers!
Whether working solo or managing a skilled team, I am the type to roll up my sleeves and get the job done. I have experience working for both start-ups and storied companies. Throughout my career, I have worked in full-time roles for Business of Home, The Shade Store, Semihandmade, BOXI by Semihandmade and Calico Wallpaper—before going out on my own.
business strategy
marketing strategy
branding
idea generation
luxury brand management
business development
b2b
lead generation strategy
digital marketing
social media
google ads
content creation
influencer collaborations
business support
events
strategic brand positioning
website updating
new business set-up
new business development
online marketing
content strategy
marketing
marketing consulting
consulting
email marketing
marketing automation
seo
content development
integrated marketing
content
advertising
managing emails and contacts
proofreading
communications
email
klaviyo
mailchimp
media relationships
Services Provided
business strategy, marketing strategy, branding, idea generation, luxury brand management, business development, b2b, lead generation strategy, digital marketing, social media, google ads, content creation, influencer collaborations, business support, events, strategic brand positioning, website updating, new business set-up, new business development, online marketing, content strategy, marketing, marketing consulting, consulting, email marketing, marketing automation, seo, content development, integrated marketing, content, advertising, managing emails and contacts, proofreading, communications, email, klaviyo, mailchimp, media relationships
Point of Contact
Samantha Cuello
samantha@samanthacuello.com
