One Kings Lane launched its first-ever national ad campaign, “Design is Never Done” which aired for the first time last weekend. The campaign, created by Wieden + Kennedy New York, the ads “The Broken Lamp” and "The Move-In," as seen below.
Demonstrating the personal journey and moments of inspiration that one experiences when designing a room, the interactive campaign consists of three television commercials, digital and social media with print ads to follow in 2013. With so many styles and objects to discover, the story of the home is never quite complete and “Design is Never Done” – the sentiment that mirrors the One Kings Lane philosophy and serves as the inspiration behind the new campaign.
The campaign will air on television and online through digital banners in shelter sites including Architectural Digest and House Beautiful.