The High Point Market Authority (HPMA) announced today a partnership with WGSN, the style and trend forecasting site, to feature unique and specialized, branded content supplied by WGSN on its website. As part of the agreement, HPMA will reciprocate by sharing its exclusive trend and research content on WGSN's new site.
WGSN identifies and analyzes current and future style trends and provides its customers with online tools that can be used to create commercially successful products and services. According to Brian D. Casey, president and chief executive officer of HPMA, the partnership marks the forthcoming launch of WGSN-homebuildlife.com, a trend forecasting entity and product development tool focused on the ever-evolving needs of the global home and interiors industries.
“This partnership signals the beginning of a relationship between two global leaders in the industry,” says Stephen Morgan, commercial director for WGSN-homebuildlife. “In launching WGSN-homebuildlife, we turned to the High Point Market as the leading home furnishings trade show in the U.S. By partnering with some of the most recognized and respected brands in home interiors and furniture, we are not only demonstrating the caliber of our powerful trend forecasting tool, but we are also providing an unparalleled audience with an exclusive glimpse into extensive tradeshow coverage, 13 new seasonal product trend categories and more analytical and buyer relevant retail coverage.”
“Content is king today, and with WGSN as the exclusive online global trend analysis partner of High Point Market, home furnishings professionals using our website will have access to extracts of the company’s trend information which major retailers around the globe utilize as a key resource in product development and purchasing decisions,” Casey says. “WGSN-homebuildlife can help visitors to High Point Market’s website gain global context on future development trends and better understand the motivations of buyers and designers worldwide, while providing inspirational imagery, color direction and downloadable product designs they can reference as they prepare for future seasons.”
Long associated with apparel fashion, London-based WGSN identifies and analyzes current and future style trends for more than 36,000 global customers with online tools that can be used to create commercially successful products and services. Well-known companies that subscribe to its services include the world’s best-known big-box retailers, as well as Levi Strauss & Co., Nickelodeon & Viacom Consumer Products, Benetton Group, Marks and Spencers, among others.
In related news, Brian Casey will join the Advisory Board for www.wgsn-homebuildlife.com, a select group of recognized industry professionals who will ensure the new service meets the ever-changing needs of designers, merchandisers and buyers.