Business of Home News

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October 23, 2024

How Josh Greene lets clients into the creative process (while avoiding decision fatigue)

On this episode of the Trade Tales podcast, Josh Greene talks about the fee structure he has implemented to better align with how the design industry operates today, and shares the best strategies for bringing clients into the decision-making process without inviting overwhelm.

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October 9, 2024

Swati Goorha on storytelling, systems and putting profitability first

On this episode of the Trade Tales podcast, Swati Goorha shares how she’s using narrative marketing for everything from project flow to getting clients on board with a design concept.

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September 25, 2024

Considering a sabbatical? Chloe Redmond Warner did it—and shares how you can too

On this episode of the Trade Tales podcast, the principal of Oakland, California–based Redmond Aldrich Design shares how the time away gave her the clarity she needed to change how she worked.

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September 11, 2024

Leann Conquer on why there is always more than one way to build a budget

On this episode of the Trade Tales podcast, Chroma co-founder Leann Conquer shares why she sees her design studio’s entire discovery phase as a test run—and a sales process—before the job truly commences.

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August 28, 2024

Why passion is a priority in Anissa Zajac’s hiring process

On this episode of the Trade Tales podcast, Indianapolis-based designer Anissa Zajac of House Seven Design shares the community-building power of investing in a storefront, how she has implemented new systems to make hiring easier, and why she’s letting her rates communicate her firm’s value.

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August 14, 2024

Jim Dove on why designers need to know how to sell themselves

On this episode of the Trade Tales podcast, Jim Dove shares how he established a new headquarters for his kitchen design firm in Palm Beach.

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July 31, 2024

How Kate Marker found clarity with her fee structure

On this episode of the Trade Tales podcast, Kate Marker shares how she turned her firm into a three-part enterprise, complete with residential design services, vacation rentals and an e-commerce shop.

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June 20, 2024

Donna Mondi on the search for a leadership structure that keeps her close to design

On this episode of Trade Tales, Donna Mondi explains why she’s reconsidering a team role she created that left her too far out of the design loop.

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June 5, 2024

Christopher Courts and Edel Legaspi on navigating a professional uncoupling

On this episode of Trade Tales, the founders of Legaspi Courts Design explain how they separated their professional partnership after more than a decade, and explore the new opportunities they hope to conquer as solopreneurs.

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May 22, 2024

Why Ali Budd wants to do design TV differently

On this episode of Trade Tales, Ali Budd shares what it takes to create a safe space for employees and how she found the sweet spot where she can play a role in every project.

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