industry insider | Jun 30, 2017 |
Pierre Frey and J. Crew reveal summery collaboration
Boh staff
By STAFF

Available online at JCrew.com and at select J. Crew stores, the capsule swimwear/beachwear collection draws on both brands' signature colors and prints. The pieces, which include two swim suits, a tunic and scarf, bring to the clothing world the Pierre Frey archival wall covering and fabric pattern "Alexandrie."

Pierre Frey and J. Crew reveal summery collaboration
Pierre Frey and J. Crew reveal summery collaboration

"I’m always looking for new ways to inspire our clients," says Pierre Frey, director of communications for Pierre Frey. “The opportunity to work with J. Crew to use this beloved 19th century pattern in a swimwear collection is an exciting alliance that pushes beyond the expected."

The collection retails from $62 to $135.

Want to stay informed? Sign up for our newsletter, which recaps the week’s stories, and get in-depth industry news and analysis each quarter by subscribing to our print magazine.
Advertisement