Licensing guru Kate Verner has developed, marketed and launched countless product lines with top designers like David Easton, Laura Kirar and Rockwell Group. Now, she’s on hand to divulge her knowledge about building a design empire complete with private-label collections, licensing deals and brand extensions. She’ll also explain key differences between licensing and private-label collections, and outline the various responsibilities of the designer so that you can determine which path is right for you–whether you’re considering licensing opportunities now or five years from now.
You will learn:
-What licensing is, and where and how to seek out opportunities
-What a successful licensing deal includes and what a designer needs to know before signing an agreement
-The essential role Intellectual Property Law plays in licensing
-How to use licensing to raise your visibility and build a multi-faceted design brand
Find registration and more information HERE.
Details for mobile devices
Editor at Large
Boston Design Center
1 Design Center Place