magazine | Mar 11, 2020 |
How one brand cut nearly half of its offerings—then saw revenue spike
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Auckland, New Zealand–based James Dunlop Textiles is a fourth-generation family brand with a century-long legacy. So when managing director Ben Moir decided to cut the longstanding product range by 40 percent, the decision raised a few eyebrows ... until revenue jumped.... continued in the full article.

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