| Dec 9, 2010 |
Ralph Lauren Home partners with Visual Comfort and Safevieh
Boh staff
By Staff

High-end lighting manufacturer Visual Comfort has partnered with Ralph Lauren to produce a lighting line for the Ralph Lauren Home and Lauren Home brands beginning this month.

"We are extremely excited about our partnership with Ralph Lauren Home. It has been a career-long goal to work hand-in-hand with this amazing company to create a full collection of lighting," said Andy Singer, president of Visual Comfort. Visual Comfort is known for its high-end collaborations with designers including Thomas O'Brien, Bill Blass, Eric Cohler, Clodagh, Barbara Barry, Alexa Hampton, Michael S. Smith and Suzanne Kasler.

Ralph Lauren Home recently announced a partnership with Safavieh for a line of rugs beginning next month. The program will include handmade and machine made rugs in a full range of sizes and styles, and will be manufactured by Safavieh.

“Safavieh’s passion for quality and craftsmanship coupled with their firm grasp of both the Ralph Lauren and Lauren brands make them an ideal partner as we enter into this new line of business,” said Frank Guzzetta, President of Ralph Lauren Home.

This new licensing affiliations are intended to grow the Ralph Lauren Home business in markets throughout North America, Europe, Asia, and the Middle East.

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