industry insider | Aug 14, 2017 |
Behind the scenes with ALT For Living in the Hamptons

Analisse Taft’s ALT for Living has its summer share in Southampton. Part of the Pop Up Collective, ALT for Living’s seasonal residency brings with it friendly neighbors (and fellow pop-uppers), the likes of Ala von Auersperg, By Terry Makeup and Skincare, Fashionhaus, Master & Dynamic, Slater Zone, Themis·Z and Clarissa Bronfman’s jewelry line. Taft discusses the pop-up concept, and what’s next for her brand, with EAL:

How did the pop-up concept originally come about? How did you choose the location?
The pop-up and location actually found me! My publicist at Head & Hand PR put Clarissa Bronfman in touch with me to ask if I wanted to be a part of the Pop Up Collective this summer. I’ve never done a pop-up before, and I know that Clarissa has had much success in her Southampton location in the past. So, I thought it would be a perfect opportunity for me to test the pop-up waters!

ALT for Living
Pop Up Collective

What was your process for selecting products for the pop-up?
This was the most challenging for me, being that most of my products are custom made to order. I reached out to all of my vendors, asking them for “grab-and-go” kind of products.

We gathered a collection of beautiful pillows, throws, candles, home accessories and, yes, even our ALT coffee. We made a special Organic Surf Blend for the summer.

How long does the pop-up run? What else is in the works for ALT for Living?
The pop-up will run through Labor Day weekend. Right after Labor Day, we will be launching ALT’s new velvet linen collection and much, much more to come. So, stay tuned!

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