Jessica Dailey

What to know before outsourcing your social media

weekly feature | April 3, 2019
For many designers, keeping up with Instagram and client projects is like having two jobs. Could outsourcing to a social media management agency, PR firm or freelance guru be the answer? Business of Home talked to experts to find out how it works. By Jessica Dailey

Versace on line one: Inside Sasha Bikoff’s new Salone collab

industry insider | April 1, 2019
After spotting photos of Bikoff’s kaleidoscopic staircase at last year’s Kips Bay Decorator Show House—and the designer wearing a dress from Versace’s Tribute line—the iconic Italian fashion house whisked Bikoff to Italy to design its latest home line, which debuts at Salone del Mobile. By Jessica Dailey

How succession planning works for designers

industry insider | March 14, 2019
More and more designers are grappling with succession planning: How do you ensure the firm outlives the name on the door? We spoke to four designers—David Kleinberg, Bunny Williams, Ellie Cullman and Jamie Drake—who have laid plans for the future in place. By Jessica Dailey

Industry West's new SoHo storefront signals what's to come for the brand

show-rumors | March 14, 2019
Direct-to-consumer furniture e-retailer Industry West is opening its first store in Soho, where shoppers can test products and view exclusive collaborations before pulling the trigger. Business of Home talked to founders Anne and Jordan England to find out what’s next for the growing brand. By Jessica Dailey

The race to disrupt general contracting heats up

digital disruptors | February 27, 2019
A slew of online startups are transforming general contracting to meet the needs of today’s consumer, promising to bring ease, speed and clarity to the tricky renovation process. By Jessica Dailey