Jessica Dailey
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real estate
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November 6, 2019
Increasingly, entrepreneurial designers are turning to real estate in order to bring all the aspects of their business together in a cohesive package—and sell it, of course.
weekly feature
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September 18, 2019
A rising number of companies in the home industry are publishing branded magazines as an authentic marketing move. BOH consulted with some of the brands producing these glossies to find out what drives their strategy.
industry insider
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August 19, 2019
By their nature, sample sales are exclusive: They happen infrequently, for a short period of time, and offer one-of-a-kind products that won’t be available ever again. For consumers, they’re a way to have access to brands that they otherwise wouldn’t, and for the trade, they offer deeper discounts. For the brands that host them, they’re a key part of running a successful design business. Here, two brands—Stark and Remains Lighting—share their sample-sale strategies.
trade tales
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August 1, 2019
How interior designers deal with negative comments, stolen work, and the mental toll of the social media platform.
industry insider
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July 26, 2019
In just five years, New York–based design firm The MP Shift built an extraordinarily successful restaurant design business. Now, partners Amy Morris and Anna Polonsky are parting ways and starting their own firms. Business of Home spoke to both of them to find out why.
digital disruptors
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July 18, 2019
Fresh off a $10 million investment from Zillow, interior design app Hutch pivoted from e-commerce to mobile gaming. Co-founder Beatrice Fischel-Bock tells BOH the story behind the brand’s new strategy.
show-rumors
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July 12, 2019
Late last year, the 183-year-old British textile house consolidated its facilities into a 20,000-square-foot warehouse 20 miles outside Baltimore. The move certainly provided more space, but it was also about investing in the company’s core strategy: collaboration with the trade.
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