August 19, 2019
By their nature, sample sales are exclusive: They happen infrequently, for a short period of time, and offer one-of-a-kind products that won’t be available ever again. For consumers, they’re a way to have access to brands that they otherwise wouldn’t, and for the trade, they offer deeper discounts. For the brands that host them, they’re a key part of running a successful design business. Here, two brands—Stark and Remains Lighting—share their sample-sale strategies.