Regan Iglesia has been appointed the chief merchandising officer, a newly created role, at Heritage Home Group. His responsibilities will include managing strategy development of the HHG brand portfolio, brand management, merchandising and marketing. The merchandising and marketing teams will report to him.

Iglesia arrives with experience at Waterford, Wedgwood, Royal Doulton and Royal Albert (WWRD), where he held the position of senior vice president and global brand director, as well as a number of senior-level positions in sales, product development and marketing over his 24-year career there.

Pierre de Villeméjane, president and CEO of Heritage, says, “In order to re-energize our portfolio and provide exciting and relevant home living products and solutions to our consumers, Iglesia and his team will develop a cohesive and integrated approach between all merchandising and marketing activities with a single focus on brand leadership.”

Iglesia answered EAL’s burning questions:

What aspects of your experience at Waterford and Wedgwood do you plan to bring to bear in your new role?
We’ll be strengthening the brands through unique and exciting marketing concepts. We had a lot of success at Waterford on new and unique initiatives, all the while remaining true to the DNA. It’s about finding the heart and soul of the brand and enhancing it for today’s consumers and being respectful of its origins.

What’s on the immediate horizon for HHG?
There are many things that have been in the works for the annual major markets, and a lot of excitement in store especially for the October show. We’ll be doing a lot internally to strengthen the culture, with an emphasis on the brands. This will be felt by the trade and consumers alike. And, there will be some very exciting things that will be unveiled in the near future. Keep a close eye on us!

What are you most excited about in this new role?
I’m excited to get to know these storied brands. They are richer in heritage than most even know. There is a big story to tell, and I’m honored to be a part of the journey of bringing the brands into the future.